the question
how do you let the track record close the sale before anyone reaches the pricing table?
the challenge
Turn a high-volume resume writing service's track record into a website that closes the sale before the visitor reaches the pricing table. The challenge was making the proof do the work, not the copy.
what we made
the outcome
The proof moved to the front: samples, before-and-afters and named client results carry the page while the copy stays out of their way. The services and the pricing table come last, by which point most visitors have already decided. The writing sounds like the people who do the work.
more work
Different clients, the same method: find the question first, then build only what answers it.
tell us what you are trying to build
One conversation, no pitch deck. We will tell you plainly whether we are the right studio for it.