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website · software · graphic design

Subhash Mangat & Group

A real-estate firm in the Tricity, founded in 1969. We rebuilt its website, built software for its sales team, and did its graphic design.

  • Mohali, Punjab
  • since 1969
  • 2026
subhashmangat.com
  • The cover of a carousel we made for them: 'Real estate built on goodwill', since 1969.
  • The homepage we built: 'Tricity's Most Trusted Real Estate Company' over an aerial view of the city at dusk.
  • The homepage on a phone.
  • The Projects page scrolling: the featured showcase, then the grid of developments.
  • The SMG mark as a brushed-metal sign on a dark slatted facade.
  • The colour card: orange #EA580C and light orange #FFF7ED.
  • The type card: Geist on SMG's orange.
  • The sales software's view of the day for a manager, with sample data.
  • The grid of developments on the Projects page, each tagged residential or commercial.
  • A salesperson's day in the sales software, on a phone, with sample data.
  • The cover of a carousel we made for them: 'SMG in headlines', under the mastheads of three newspapers.
  • '50+ years of excellence', with four of the group's developments around it.
  • The SMG mark in white over a dark photo of one of their towers.
  • The footer: 'Tricity's most trusted Real Estate Advisors. Since 1969.' over a giant outlined SMG.
  • The aerial time-lapse of the city at dusk that plays behind the homepage.
  • A poster: 'Tricity's most trusted real estate company' over a residential tower.
  • The developments scrolling on a phone.
  • The cover of a carousel we made for them: 'Britain is studying Chandigarh'.
the story in 37 seconds · sound on

01 the question

the question

how do you make fifty years of trust legible without turning it into a list of boasts?

02 the brief

the brief

Make the 50 years mean something instead of just saying it.

the brief, as we wrote it down

The old site had the history, the projects, the awards and the press. It just wasn't showing them.

03 what we did

what we did

  1. Apr 2026

    read everything first

    All 16 projects, the services, the FAQs and the awards from the old site, documented. Then the voice rules: plain words, no hollow superlatives.

  2. Apr–May 2026

    a new website

    Rebuilt on Framer: service pages, four FAQ hubs with 30+ answers, awards and press pages, a projects catalogue, and every main page with its own title and description.

  3. May 2026

    graphic design

    The new site's look (Geist, one orange, a cream) and the graphics made with it.

  4. Jun 2026

    a daily tracker

    A morning plan and an evening report for every salesperson, with dashboards, PDF reports and WhatsApp reminders for the managers.

  5. Aug 2026

    a field-sales app

    Channel partners, buyers and bookings as real records, alerts when someone goes quiet, and views for reps, team leaders and managers.

04 what we made

what we made

the website

every page has one job

The history became structure: a timeline from 1969, an awards page, a press page, and projects you can browse by type.

Service pages, four FAQ hubs with 30+ answers, and every main page with its own title and description.

The old Subhash Mangat & Group website, July 2025: a pink banner slider with the founder's portrait.
The website we built: a dark aerial view of the Tricity under the headline 'Tricity's Most Trusted Real Estate Company'.
The About page: '55+ Years of Excellence' over a night aerial of the city.
about
The top of the Projects page.
projects
The Awards page.
awards
The Press page.
press
The homepage on a phone.
A project page, Luxe Mohali, on a phone.

the software

the sales team's day, in one place

In the app, reps file a morning plan and an evening report from their phones. Managers see who's on track, which partners have gone quiet, and a report they can send on WhatsApp.

The manager's view of the day, with sample data: pending reports and partners that need attention.
A salesperson's morning plan on a phone, with sample data.
A salesperson's day on a phone, with sample data.

Screens shown with sample data.

graphic design

one orange, one typeface

The look of the new site: Geist, one orange and a cream, a small label over every section, and the outlined SMG at the foot of the page. The graphics we made for them are drawn in the same look.

The colour card: 'Palette', orange #EA580C and light orange #FFF7ED, over a pale skyline.
The type card: Geist on SMG's orange, with its weights for headings, subheadings and body.
The SMG mark as a brushed-metal sign on a dark slatted facade.
A poster: 'Tricity's most trusted real estate company' over a residential tower at dusk.
'50+ years of excellence' in orange, with four of the group's developments around it.
The SMG mark and 'Subhash Mangat & Group' in white over a dark photo of one of their towers.

social

three carousels in the same look

Carousels about the firm and the place it builds in, in the website's orange and cream.

built on goodwill

7 slides

How the firm began in 1969, its founder, five decades of the Tricity growing, and the next generation.

  1. Built on goodwill, the cover: 'Real estate built on goodwill' over the group's building, since 1969.
  2. 'When Tricity was still taking shape… Mohali was still considered "bohot door hai"', over an aerial view of a township.
  3. 'No highways, no big investors, no real estate rush. Just belief, hard work and goodwill.'
  4. The founder, the late Shri Mangat Rai Baboota, and his words: 'Hamari goodwill honi chahiye.'
  5. '5 decades of watching Tricity grow': from open plots and independent homes to townships, business parks, IT City and Airport Road.
  6. 'Trust becomes visible when people return': families who invested decades ago, back again with their children.
  7. 'Goodwill compounds': since 1969, honest guidance, local knowledge and relationships built for the long term, with a portrait of the next generation.

smg in headlines

cover · press wall · awards

What the papers have written about them, and their awards. The slides in between are one wall of framed clippings, shown as one strip.

  1. SMG in headlines, the cover: the group's building under the mastheads of Punjab Kesari, The Tribune and Dainik Bhaskar.
  2. SMG in headlines, the press wall: framed clippings about the group from The Tribune, Dainik Bhaskar, Punjab Kesari and The Voice of Chandigarh, and The Tribune Real Estate Expo '25.
  3. SMG in headlines, the last slide: the group's awards, among them a Nobilis 2026 award of excellence, with photos from the ceremonies.

chandigarh

7 slides

What a British planning study sees in Chandigarh, how the towns around it grew, and where SMG works today. For people weighing up land in the region.

  1. Chandigarh, the cover: 'Britain is studying Chandigarh' over a copy of Dainik Bhaskar reporting it.
  2. A relief map of Punjab marking Chandigarh: it feels like home because it was planned around everyday life.
  3. The Open Hand monument: 'That is what the British planning study is looking at.'
  4. A map of the Tricity: as Chandigarh grew, the areas around it began growing too.
  5. 'For someone considering land, this is what matters', over an aerial view of the city at dusk.
  6. 'For over 5 decades, Subhash Mangat & Group has watched this region evolve': its projects in Mohali, Kurali and Derabassi.
  7. 'If you are considering land in the region, come speak to people who have grown with it.' Subhash Mangat & Group, trusted across generations.

05 the outcome

the outcome

where the new timeline starts
1969
FAQ hubs
4
answers, moved over
30+

subhashmangat.com is live, and every main page has its own title and description. The history frames the site instead of being listed on it.

It reads like a firm that has been doing this a long time, because it has.

see the live site

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more work

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